American Football in the Olympics: Final Drafts
Anyone wishing to see the final drafts, visit my online portfolio here. Special thanks to Andy Ajer for the help and inspiration for the list of nations.
Subscribe:
RSS feed
Browsing All Posts filed under »Marketing«
Pro Combat Crazy
February 11, 2011
There’s no two ways about it– I love uniform design. Reinventing a team’s look is just plain fun (to me, at least). So, I got to thinking: I did the entire NFL already, what else can I do? The NCAA and Nike planned last year to have opposing teams wear their designs at the same… [Read more…]
Rebranding the Detroit Lions
February 10, 2011
A big thank you to Ty, over at The Lions in Winter for his feedback and giving me some publicity on this project. I’m sure a lot of people will be up in arms over the amount of black on these uniforms. That’s the joy of doing graphic work– you can make it your own.… [Read more…]
Rebranding the Big Ten: My Way
December 18, 2010
Yes, I hate what they’ve done with the conference. Instead of seizing the opportunity to make something cool and revolutionary, they settled with the lamest logo and division names I’ve ever heard. Legends and leaders? Talk about tacky and cliche. Might as well have named them A & B or football & pigskin. Or pink… [Read more…]
Were We Really Snubbed?
December 2, 2010
Sure, there are a select few Americans who care enough about soccer to get up at 4:30am and watch games (myself included). With the US buzzing about maybe getting a 2018 or 2022 bid, those select few were getting very excited by the prospect of having the World Cup in their backyard, many of them… [Read more…]
Hockey: Can It Really Work In Phoenix?
October 21, 2010
I’ve been hard on the Coyotes lately, and I think it’s time to clear something up: it’s nothing personal, it’s just such an underdeveloped market and fan base. With that being said, can hockey continue to exist in a market like Phoenix? My short answer: it can, and I hope it does. The Coyotes entered… [Read more…]
What If Nike Liked the Big Michigan Schools?
September 7, 2010
After exploring the awesomeness that Nike put on the field last night in terms of jerseys, I wondered– what if they liked the Michigan big name schools a little more? I know Adidas now sponsors Michigan football, but for the sake of argument, I’m assuming here that they’re still on board with Michigan. If you… [Read more…]
SWOT Analysis of the Lions
August 28, 2010
Being a marketing major, I hear a lot about the SWOT analysis. For those of you unfamiliar, a SWOT analysis is a detailed observation of a company’s business environment. SWOT stands for strengths, weaknesses, opportunities, and threats. Now that you know everything I learned in MKT 333, let’s move on to more exciting things. The… [Read more…]
Marketing to the Wrong Crowd
August 11, 2010
Okay, I love hockey, and I love the NHL. But sometimes, I feel like Gary Bettman is the guy that is trying to make your best friend into someone in the “cool guy” group, even though you know your friend doesn’t want to be there. Obscure reference aside, I really hate where the NHL is… [Read more…]
The Ladies’ Jersey Dilemma.
August 10, 2010
I’ve seen quite a bit of buzz, and even a few other blog posts about it, so I thought I would weigh in. Here is the jersey in question: First of all, it is atrocious. But this needs no mention. Who the hell designs this stuff? I do not know one single Detroit Red Wings… [Read more…]
June 4, 2011
0